I’d advised clients to put a “careers” page on their websites even if they aren’t hiring. Why would you do this? Why do you want job hunters calling you just to turn them down?
The answer is simple…The page is for potential clients, not really for job seekers. I want to work with a company that is hiring. They must be doing something right if they are hiring. You can tell visitors to your site that you are successful without having to say “we are successful.”
Beyond just having the page, you can write to content with clients in mind.
“We hire only highly skilled people who are self-motivated.”
“We do a thorough background check to ensure applicants are qualified and skilled.”
“We look for employees that will focus on our client’s goal.”
Obviously, you tailor this content for your company. A bankruptcy law firm may say “All our staff must be experts in the current laws, including…blah…blah…”
The downside of course is that this may be a tease to job seekers out there. I’ll admit that it’s not the nicest thing to do for an unemployed person, but it’s not about them, it’s about you and your clients. Make sure not to say “We are hiring now” or “we are looking for…”
You can automate the responses to job seekers. Put a contact link or form on the careers page to jobs@”yourwebiste”.com and set up an auto response that you are not hiring. Again, write the email as if it will be read by your clients. “Our team is currently complete with skilled, talented individuals…” It may be a good thing to have a mailbox full of job seekers if you do need to hire.
