I’ve asked businesses how they get their clients and they say “We get most of our business word of mouth, so I don’t think a marketing campaign will work for us.”
If you don’t do any real marketing, the only way you can get business is through word of mouth.
If you get one client through a marketing effort, won’t that client be a new source of word of mouth clients?
I get clients through direct mail campaigns, from the web due to SEO, and as a result of email campaigns. I get word of mouth clients from those clients.
The great news of the emergence of social media sites is that they can bridge the gap between word of mouth and traditional marketing…But that’s another blog…
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